A large percentage of Americans are convinced that Blacks naturally possess the capacity for criminal  behavior. This is reflected in all aspects of this society. Successful Blacks are even viewed as attaining their status by underhanded means. Neither discussions nor marches will convince Americans otherwise. Our mere existence is considered "probable cause"!!

Our message has proven to discombobulate the internal wiring of these beliefs.

Join us in changing how we are perceived and gain traction in our humanity being recognized.

 I would like to take time to thank all those who have recognized and supported our campaign, in changing how we are percieved. We are a grassroots operation and are humbled by those who have played a part in extending our reach.

I also want to thank, Joey C. and Bryan H. who were instrumental in getting us started. Without their knowledge, we might still be just an idea.

A special shout out to Bay Area entertainer and community activist, Mistah FAB. He has broadened our recognition in the community and we would be remiss in not recognizing his efforts. He consistently provides opportunities for upcoming artists  and unselfishly donates his time and money in helping those needing a hand up.


 Week after week of watching Black men and women being murdered and disrespected on national television, weighed me down spiritually. Each time it occurred the propaganda would begin criminalizing the victim. We all knew at that point,  justice was going to be absent.  Several polls have shown that too many Americans believe that Blacks are prone to criminal behavior. This was made possible by years of propaganda and images by the media.  Which made it easier for those dictating the narrative to have their positions accepted. Add  the mass incarceration policies,  how they are being implemented, Americas  inability to accept our humanity, and  I felt compelled to contribute in changing those perceptions.

 What could I possibly do to change how we are being perceived?  They needed a way to plead their case without having to utter a word.  A statement that contradicts the mindset already in place.  

At first, we  just made one hoodie for myself.  I was in my banks parking lot, moving things around on my motorcycle, when I noticed a police car had stopped to watch my actions. After about 5 minutes, I stood up and pointed to the statement, "I Am Not A Criminal", and the cop slowly drove away.  I realized that the message works, which began our efforts in providing  this gear to the community.

In the 60's, we wore placards that proclaimed, "I AM A MAN". Fifty years later, our humanity still under question, we must proclaim, "I AM NOT A CRIMINAL".  

 Michael Proctor: The face of  "Keep It Real"

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